The March 2024 Spam & Core Updates on Google (2024)

On Tuesday, March 5, 2024, Google announced a major combination update to its algorithms: the March Core Update & March Spam Updates. The spam update was completed on March 20, 2024, while the core update roll-out was completed 45 days later on April 19, 2024.

Although the March Core Update is documented to have officially ended on April 19, Google did not disclose this information until April 26, 52 days after the rollout began.

This dual update involved changes to multiple core systems and marks an evolution in how Google identifies helpful content and spam content.

In an article by Google titled ‘New ways we’re tackling spammy, low-quality content on Search’, they said: “We’re enhancing Search so you see more useful information, and fewer results that feel made for search engines.”

The key changes Google announced that they plan to make to improve the quality of Search and the helpfulness of results were:

  • Improved quality ranking: algorithmic enhancements to Google’s core ranking systems to ensure they surface the most helpful information on the web and reduce unoriginal content in search results.
  • New and improved spam policies: Google updated their spam policies to keep the lowest-quality content out of Search, like expired websites repurposed as spam repositories by new owners (expired domain abuse) and obituary spam.

On completing the rollout on April 19th, Google said users will now see 45% less low-quality, unoriginal content in search results versus the 40% improvement they initially expected.

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Updates to the Helpful Content System

As part of the March Core Update, Google did away with the stand-alone Helpful Content Ranking system, which they have since incorporated into Google’s core ranking systems to show helpful and satisfying content. Google claimed that this update would create a 40% reduction in unhelpful content in search results,

Google also created a new FAQ page answering questions related to the Helpful Content Update and the previous ranking system. This FAQ helps explain that “their core ranking systems will now show more helpful results using a variety of innovative signals and approaches without using one signal or system to do this.” It also indicates that removing unhelpful content can help other content perform better and that there is no set timeline for recovery for affected websites.

They also provided a list of self-assessment questions site owners can use to check how helpful their content is.

In this FAQ, Google points out that its core ranking systems primarily assess content on a page-by-page basis but seems to contradict this by saying that in some cases, they also consider some site-wide signals. It’s unclear which signals Google aims to look at on the page level vs. the site level. For many site owners who continue to be severely impacted by the Helpful Content Update across most pages, the impact still feels more site-wide than page level, as most pages see a significant decline in traffic.

While the FAQ also outlines that removing unhelpful content could improve the performance of your other pages in search results, it doesn’t mention a fixed timeline for seeing potential ranking improvements after removing the unhelpful content.

Despite Google saying, “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people,” so far, our research has not shown any significant recoveries among websites negatively impacted by the Helpful Content Update.

It’s not clear when site owners will see any potential recovery. In fact, according to Sistrix, some sites heavily impacted by the September 2023 Helpful Content Update have continued to lose visibility since the March Core Update rolled out, as seen in the chart below.

The March 2024 Spam & Core Updates on Google (1)

The above chart shows six sites heavily impacted by the September Helpful Content Update, shown with the letter ‘A.’ The March Core Update marked ‘D’ in the chart shows a further decline in visibility during the March 2024 updates, with some affected sites’ visibility approaching zero while others were even de-indexed via manual actions as part of the Spam Update.

In mid-May 2024, Google added a new insight to the discussion: sites impacted by the Helpful Content Update might see “bigger changes… when the next core updates happen.”

Methodology for Analyzing Core Update Winners & Losers & Important Disclaimers

For our analysis of the March 2024 Core and Spam Updates, we looked at the list of the top 1,000 winners and losers in both absolute and percentage terms, usingSistrix Visibility Indexscores, as well as the Google.com U.S. index plus Similarweb website categorization to identify the greatest winners and losers of the March Core & Spam Updates, plus place those domains into categories to see what trends occurred on the category level.

The data presented here represents the visibility changes that took place between March 4, 2024, and April 22, 2024 (three days after the official end of the update, when Sistrix had the most relevant data for the full week).

It’s important to remember a few caveats about the data: thousands, if not millions, of factors, are at play in the changes we see to website rankings during a core update rollout, making it impossible to isolate exactly what happened to a site. This is especially true when analyzing sites from the outside without access to their internal data or knowing precisely how the website has changed. Technical issues, server outages, migrations, or other significant website changes can also cause changes to organic ranking performance. External factors, such as major news events or relevancy shifts, can also impact rankings, even if the site did nothing “wrong” or “right” from an SEO perspective. Therefore, this datashould only be used directionally.

To make things even more complicated, sites could have been impacted by the March Core Update, the Spam Update, or both, as the updates occurred at the same time.

It is also important to remember thatvisibility is not organic trafficand was never meant to represent organic traffic. It is a different metric that works differently and is only meant to represent how visible a website is in Google’s organic results compared to other domains. Furthermore, the Visibility Index only calculates the visibility of pages appearing in the top 10 organic links on Google, not including SERP features such as Top Stories, Google News, People Also Ask, or Google Discover. This could especially impact the data presented for news and publisher websites, which receive most of their organic traffic from Top Stories and Google Discover.

You can learn more about how Sistrix calculates visibilityhere.

All of that said, looking at the performance of websites at scale after a core update can be illuminating to see if any clear patterns exist among winning or losing websites. Below are our findings for the biggest winners and losers of this multi-part update.

Which Sites & Categories Were Impacted by the March Core and Spam Updates?

Winners (Absolute Change)

The below sites saw the greatest total increase in visibility, using the Sistrix Visibility Index.

Winners (Percent Change)

The below sites saw the greatest percentage increase in visibility, using the Sistrix Visibility Index.

Losers (Absolute Change)

The below sites saw the greatest total decrease in visibility, using the Sistrix Visibility Index.

DomainVisibillity Index 04.03.2024Visibillity Index 22.04.2024Average Percent ChangeSum of Absolute change
wikipedia.org7076.856941.59-1.91%-135.26
cambridge.org699.22639.13-8.59%-60.09
nytimes.com214.74166.61-22.41%-48.12
britannica.com810.44763.45-5.80%-46.99
imdb.com1122.671076.23-4.14%-46.44
indeed.com328.88286.87-12.77%-42
people.com79.3148.64-38.67%-30.67
linkedin.com436.54406.38-6.91%-30.15
medium.com87.1557.1-34.48%-30.05
yahoo.com130.72102.41-21.66%-28.31
collinsdictionary.com305.13277.61-9.02%-27.52
travelandleisure.com59.7232.9-44.91%-26.83
goodhousekeeping.com71.6145.11-37.01%-26.5
substack.com33.968.04-76.33%-25.91
southernliving.com54.9430.09-45.23%-24.85
screenrant.com36.8913.99-62.08%-22.9
healthline.com210.57187.69-10.87%-22.88
nerdwallet.com124.37102.69-17.43%-21.68
businessinsider.com51.5530.61-40.62%-20.95
merriam-webster.com1448.251427.98-1.40%-20.27
delish.com44.5924.45-45.17%-20.13
azlyrics.com75.6657.01-24.65%-18.65
forbes.com198.44180.76-8.91%-17.68
time.com39.3822.29-43.40%-17.09
wiktionary.org183.24166.87-8.93%-16.37
kayak.com156.96141.51-9.84%-15.46
hubspot.com66.6951.49-22.79%-15.19
goodreads.com103.0788.46-14.17%-14.6
pennmedicine.org34.3520.19-41.22%-14.16
collider.com20.576.72-67.33%-13.84
gamerant.com25.7111.95-53.52%-13.75
wikihow.com86.5473.11-15.52%-13.43
espn.com122.52109.85-10.34%-12.67
usatoday.com81.5968.97-15.47%-12.62
lyrics.com40.4728.01-30.79%-12.46
npr.org43.7631.39-28.27%-12.37
realsimple.com23.1910.88-53.08%-12.32
homedepot.com419.92407.76-2.90%-12.16
theguardian.com79.7367.68-15.11%-12.06
urbandictionary.com32.7220.8-36.43%-11.93
ign.com73.5162.04-15.60%-11.47
drugs.com49.3438.34-22.29%-11
ca.gov139.93129.3-7.60%-10.63
bhg.com26.315.73-40.19%-10.57
nbcnews.com31.8421.43-32.69%-10.41
nymag.com24.9714.6-41.53%-10.38
bbc.com39.2228.9-26.31%-10.32
parade.com38.0227.82-26.83%-10.19
redfin.com69.5559.48-14.48%-10.07
timeout.com42.6932.73-23.33%-9.96
nikonusa.com22.5812.75-43.53%-9.83
eatingwell.com21.6611.85-45.29%-9.82
spotify.com182.86173.13-5.32%-9.72
lifewire.com61.9252.24-15.63%-9.68
cnn.com83.2573.74-11.42%-9.51
tasteofhome.com25.0715.59-37.81%-9.48
shutterstock.com54.8545.39-17.25%-9.46
billboard.com46.5937.37-19.79%-9.23
verywellhealth.com42.2833.09-21.74%-9.2
wayfair.com7565.96-12.05%-9.04
metacritic.com42.5633.53-21.22%-9.02
apnews.com41.7733.02-20.95%-8.75
lonelyplanet.com46.2537.64-18.62%-8.61
study.com57.6449.1-14.82%-8.54
rollingstone.com34.9926.52-24.21%-8.46
discogs.com30.4922.03-27.75%-8.45
architecturaldigest.com25.2716.85-33.32%-8.42
cdc.gov182.97174.6-4.57%-8.37
countryliving.com23.6515.35-35.10%-8.3
mayoclinic.org359.52351.29-2.29%-8.22
tvguide.com34.0525.86-24.05%-8.19
spendwithpennies.com15.848.04-49.24%-7.8
thegamer.com13.635.83-57.23%-7.79
brides.com24.5216.85-31.28%-7.66
a-z-animals.com9.041.4-84.51%-7.65
last.fm44.8437.19-17.06%-7.65
everydayhealth.com15.888.26-47.98%-7.62
shopify.com32.9525.37-23.00%-7.58
thepioneerwoman.com29.3421.83-25.60%-7.51
allareacodes.com20.8213.32-36.02%-7.5
pbs.org55.5248.08-13.40%-7.45
songlyrics.com14.787.66-48.17%-7.12
www.nhs.uk92.1585.11-7.64%-7.04
digitaltrends.com17.3910.54-39.39%-6.85
ew.com20.3713.52-33.63%-6.85
wsj.com27.5220.74-24.64%-6.78
allmusic.com25.919.23-25.75%-6.67
cbr.com14.778.13-44.96%-6.64
hulu.com25.2518.72-25.86%-6.53
marthastewart.com20.2613.79-31.93%-6.47
booking.com182.65176.18-3.54%-6.46
cntraveler.com37.4931.06-17.15%-6.44
techtarget.com87.0180.57-7.40%-6.44
dpreview.com27.821.53-22.55%-6.27
lawinsider.com23.1817.04-26.49%-6.14
yellowpages.com12.446.43-48.31%-6.01
movavi.com20.7314.88-28.22%-5.85
variety.com26.0520.26-22.23%-5.8
disneyplus.com28.8323.05-20.05%-5.78
nps.gov72.9567.17-7.92%-5.78
city-data.com11.816.08-48.52%-5.73
rd.com23.2217.5-24.63%-5.72
esquire.com12.66.95-44.84%-5.65
songmeanings.com26.0120.36-21.72%-5.65
foodandwine.com31.826.18-17.67%-5.62
newworldencyclopedia.org10.224.61-54.89%-5.61
movieweb.com9.263.67-60.37%-5.59
independent.co.uk22.1816.6-25.16%-5.59
cbsnews.com44.5138.99-12.40%-5.52
housebeautiful.com16.0510.57-34.14%-5.48
zdnet.com14.298.86-38.00%-5.43
motortrend.com17.5312.13-30.80%-5.41
ldoceonline.com25.7220.47-20.41%-5.25
familyhandyman.com13.418.19-38.93%-5.23
kidshealth.org45.3140.15-11.39%-5.16
rogerebert.com17.8712.72-28.82%-5.15
google.com687.22682.1-0.75%-5.13
newyorker.com20.2115.13-25.14%-5.08
bobvila.com8.163.11-61.89%-5.05
betterup.com12.397.4-40.27%-4.99
theathletic.com25.5720.58-19.52%-4.99
eonline.com16.6811.77-29.44%-4.92
ancestry.com39.934.99-12.31%-4.91
goodrx.com15.5310.66-31.36%-4.87
nfl.com33.8729-14.38%-4.87
bhphotovideo.com64.4359.56-7.56%-4.87
scientificamerican.com12.687.83-38.25%-4.85
therighthairstyles.com8.243.41-58.62%-4.83
clevelandclinic.org255.43250.6-1.89%-4.83
justice.gov27.9723.16-17.20%-4.81
texas.gov53.348.5-9.01%-4.8
chron.com15.7210.99-30.09%-4.73
songfacts.com20.4815.78-22.95%-4.7
cbssports.com26.7922.12-17.43%-4.67
mapquest.com81.7277.1-5.65%-4.62
clarks.com7.042.45-65.20%-4.59
history.com60.5355.97-7.53%-4.57
hopkinsmedicine.org90.9686.42-4.99%-4.54
foxsports.com22.9218.41-19.68%-4.51
go.com59.0754.6-7.57%-4.47
nationalgeographic.org43.9839.55-10.07%-4.43
vulture.com14.6210.2-30.23%-4.42
who.int50.3145.91-8.75%-4.4
wordpress.com33.1528.77-13.21%-4.38
factoryoutletstore.com8.834.51-48.92%-4.32
tastesbetterfromscratch.com11.787.5-36.33%-4.28
gq.com8.123.87-52.34%-4.25
townandcountrymag.com8.954.72-47.26%-4.23
usnews.com249.36245.13-1.70%-4.23
capitalone.com17.9713.77-23.37%-4.2
pcworld.com16.5412.4-25.03%-4.15
tvinsider.com12.498.36-33.07%-4.13
oprahdaily.com8.364.24-49.28%-4.12
oxfordreference.com9.25.09-44.67%-4.11
medicalnewstoday.com109.11105.01-3.76%-4.1
thebalancemoney.com11.177.09-36.53%-4.08
clickup.com6.432.36-63.30%-4.07
instyle.com9.735.72-41.21%-4.02
latimes.com17.9513.95-22.28%-4
uptodown.com26.7422.76-14.88%-3.98
rtings.com22.0118.04-18.04%-3.97
nyc.gov56.1752.22-7.03%-3.95
usmagazine.com15.9812.06-24.53%-3.92
agoda.com24.6720.77-15.81%-3.91
washingtonpost.com39.2635.36-9.93%-3.9
ibm.com43.3539.48-8.93%-3.88
realtor.com154.16150.28-2.52%-3.88
fortune.com12.328.48-31.17%-3.84
womansday.com8.855.01-43.39%-3.83
foxnews.com12.298.47-31.08%-3.82
helpguide.org12.618.79-30.29%-3.82
jstor.org16.1812.37-23.55%-3.81
freepik.com42.0338.25-8.99%-3.78
cheapflights.com22.2818.53-16.83%-3.75
target.com282.28278.55-1.32%-3.74
pcmag.com89.0385.33-4.16%-3.7
medlineplus.gov139.82136.12-2.65%-3.7
nature.com38.7835.09-9.52%-3.69
oxfordlearnersdictionaries.com51.748.09-6.98%-3.61
xbox.com57.7554.17-6.20%-3.58
officedepot.com32.4628.92-10.91%-3.54
mckinsey.com10.046.52-35.06%-3.53
simplyhired.com14.4310.9-24.46%-3.53
nhsinform.scot19.3515.82-18.24%-3.53
aljazeera.com16.0412.56-21.70%-3.48
gamestop.com31.8528.39-10.86%-3.46
wordnik.com11.518.06-29.97%-3.45
parents.com14.210.74-24.37%-3.45
spanishdict.com26.8423.39-12.85%-3.45
state.gov78.5675.14-4.35%-3.43
thehill.com7.984.55-42.98%-3.42
merckmanuals.com10.457.02-32.82%-3.42
lendingtree.com23.2419.84-14.63%-3.4
hbr.org33.0929.69-10.28%-3.4
ohio.gov23.5320.18-14.24%-3.35
verywellfamily.com8.325-39.90%-3.32
techopedia.com9.726.4-34.16%-3.32
makeuseof.com16.9413.62-19.60%-3.32
thespruce.com37.1633.84-8.93%-3.32
skyscanner.com25.7322.43-12.83%-3.3
coursera.org42.939.62-7.65%-3.28
rxlist.com11.398.13-28.62%-3.26
aliexpress.com18.9715.74-17.03%-3.23
movoto.com24.1620.92-13.41%-3.23
united.com29.5226.32-10.84%-3.2
encyclopedia.com11.718.52-27.24%-3.19
byjus.com46.7443.54-6.85%-3.19
dreamstime.com17.7414.58-17.81%-3.16
vogue.com19.7616.61-15.94%-3.15
computerworld.com5.642.52-55.32%-3.13
tastingtable.com5.992.86-52.25%-3.13
momjunction.com6.123.02-50.65%-3.11
wikiwand.com8.345.24-37.17%-3.1
harpersbazaar.com10.497.4-29.46%-3.1
hadviser.com4.961.87-62.30%-3.09
health.com18.9715.93-16.03%-3.05
onceuponachef.com11.088.04-27.44%-3.04
justia.com17.8114.78-17.01%-3.03
bedbathandbeyond.com29.9826.95-10.11%-3.02
unsplash.com100.5397.52-2.99%-3.02
natashaskitchen.com10.657.65-28.17%-3
edweek.org6.393.4-46.79%-2.99
thecollector.com5.912.93-50.42%-2.98
hotels.com234.23231.27-1.26%-2.96
ft.com12.659.71-23.24%-2.94
pitchfork.com12.339.42-23.60%-2.91
theory.com4.481.58-64.73%-2.9
theatlantic.com13.7410.84-21.11%-2.9
plannedparenthood.org18.2315.35-15.80%-2.89
theculturetrip.com5.062.19-56.72%-2.87
ncaa.com24.2521.38-11.84%-2.87
nccourts.gov3.921.06-72.96%-2.86
weareteachers.com10.978.11-26.07%-2.86
libretexts.org22.3919.54-12.73%-2.86
medicinenet.com10.67.74-26.98%-2.85
wa.gov42.1539.31-6.74%-2.84
smithsonianmag.com13.1910.36-21.46%-2.83
newegg.com73.5770.74-3.85%-2.83
thefreedictionary.com40.6337.81-6.94%-2.82
gettyimages.com57.6154.78-4.91%-2.82
afar.com6.413.6-43.84%-2.81
supercheats.com6.83.98-41.47%-2.81
cntraveller.com7.794.99-35.94%-2.8
business.site3.861.07-72.28%-2.79
cars.com48.6345.85-5.72%-2.78
autoblog.com9.416.63-29.54%-2.77
videoconverterfactory.com5.382.63-51.12%-2.75
archives.gov31.6628.93-8.62%-2.74
culinaryhill.com4.021.29-67.91%-2.72
purewow.com5.042.32-53.97%-2.72
ssa.gov29.4126.71-9.18%-2.7
fda.gov29.526.81-9.12%-2.7
apple.com275.99273.3-0.97%-2.69
rocketmortgage.com25.3722.69-10.56%-2.68
wondershare.com18.6716.02-14.19%-2.66
pexels.com64.4661.81-4.11%-2.66
mozilla.org51.4248.77-5.15%-2.65
metric-conversions.org12.129.5-21.62%-2.62
hrw.org8.325.72-31.25%-2.6
americanpregnancy.org7.665.07-33.81%-2.59
ticketmaster.com19.4516.86-13.32%-2.59
exactlywhatistime.com3.891.31-66.32%-2.58
mashable.com6.413.83-40.25%-2.58
dailypaws.com4.72.14-54.47%-2.56
corporatefinanceinstitute.com23.8821.32-10.72%-2.56
psychologytoday.com24.7122.17-10.28%-2.54
allure.com12.139.63-20.61%-2.51
whitehouse.gov35.6133.1-7.05%-2.51
vanityfair.com6.083.58-41.12%-2.5
simplilearn.com12.710.2-19.69%-2.5
themoviedb.org25.2222.73-9.87%-2.49
ulta.com15.0912.62-16.37%-2.47
masterclass.com15.4713-15.97%-2.47
allrecipes.com94.1591.69-2.61%-2.46
aafp.org10.68.15-23.11%-2.45
bab.la17.7315.28-13.82%-2.45
edmunds.com36.6534.19-6.71%-2.45
tshaonline.org4.982.54-49.00%-2.44
ludwig.guru9.316.87-26.21%-2.44
eater.com22.4220-10.79%-2.42
jewishvirtuallibrary.org6.253.85-38.40%-2.4
cablestogo.com14.8512.45-16.16%-2.4
sportskeeda.com5.823.43-41.07%-2.38
translate.com16.8314.48-13.96%-2.36
acouplecooks.com4.442.09-52.93%-2.35
healthdirect.gov.au19.2416.91-12.11%-2.33
biologyonline.com3.91.59-59.23%-2.32
petfinder.com16.0813.76-14.43%-2.32
cyberlink.com8.436.12-27.40%-2.31
nypost.com16.3214.01-14.15%-2.31
tvtropes.org16.6514.34-13.87%-2.31
facts.net3.41.1-67.65%-2.3
targus.com7.435.14-30.82%-2.3
abebooks.com12.079.77-19.06%-2.3
wired.com31.629.32-7.22%-2.29
mentalfloss.com4.071.8-55.77%-2.27
huffpost.com7.275-31.22%-2.27
cancer.org21.6119.34-10.50%-2.27
popsci.com3.961.71-56.82%-2.26
michigan.gov19.3317.07-11.69%-2.26
cbc.ca15.2513.01-14.69%-2.25
kaiserpermanente.org96.77-24.78%-2.24
oberlo.com4.822.6-46.06%-2.22
nhl.com23.4821.26-9.45%-2.22
uptodate.com10.598.41-20.59%-2.19
state.pa.us12.179.98-18.00%-2.19
secondhandsongs.com3.751.57-58.13%-2.18
lovetoknow.com6.264.08-34.82%-2.18
datausa.io7.074.89-30.83%-2.18
udiscovermusic.com11.689.5-18.66%-2.18
si.com17.815.62-12.25%-2.18
rei.com29.0726.9-7.46%-2.18
cnbc.com58.7156.53-3.71%-2.18
geeksforgeeks.org60.9958.8-3.59%-2.18
aarp.org24.4322.26-8.88%-2.17
yardbarker.com4.682.52-46.15%-2.16
nobelprize.org6.644.48-32.53%-2.16
greatschools.org16.914.75-12.72%-2.15
deepl.com32.9730.82-6.52%-2.15
spokeo.com4.582.44-46.72%-2.14
allstate.com13.2911.16-16.03%-2.13
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coinmarketcap.com7.336.43-12.28%-0.9
monster.com11.7310.84-7.59%-0.9
informer.com17.3316.43-5.19%-0.9
khanacademy.org37.2736.37-2.41%-0.9
autoweek.com2.371.48-37.55%-0.89
rand.org2.821.93-31.56%-0.89
mytuner-radio.com2.892-30.80%-0.89
homedics.com3.752.86-23.73%-0.89
science.org3.983.09-22.36%-0.89
helzberg.com4.383.49-20.32%-0.89
retailmenot.com6.35.41-14.13%-0.89
biblestudytools.com20.1519.27-4.37%-0.89
gameinformer.com1.991.12-43.72%-0.88
theringer.com3.362.48-26.19%-0.88
zara.com4.443.57-19.59%-0.88
gsmarena.com12.6111.73-6.98%-0.88
buzzfeed.com1817.12-4.89%-0.88
traveltriangle.com2.131.26-40.85%-0.87
homelight.com2.271.4-38.33%-0.87
hootsuite.com2.631.76-33.08%-0.87
zalesoutlet.com3.162.3-27.22%-0.87
stanfordchildrens.org4.113.24-21.17%-0.87
americanaddictioncenters.org4.463.6-19.28%-0.87
bandsintown.com4.964.09-17.54%-0.87
kingarthurbaking.com5.44.53-16.11%-0.87
thejacketmaker.com2.651.79-32.45%-0.86
torrid.com3.943.08-21.83%-0.86
empireonline.com3.973.11-21.66%-0.86
pnc.com8.437.57-10.20%-0.86
cdw.com9.889.02-8.70%-0.86
dogtime.com13.3712.51-6.43%-0.86
panasonic.com27.2826.43-3.12%-0.86
klook.com3.072.22-27.69%-0.85
balsamhill.com3.742.89-22.73%-0.85
sheknows.com6.285.43-13.54%-0.85
whattoexpect.com14.8213.96-5.80%-0.85
feelgoodfoodie.net2.31.47-36.09%-0.84
propublica.org2.471.62-34.41%-0.84
ambitiouskitchen.com3.22.36-26.25%-0.84
dol.gov30.9630.12-2.71%-0.84
thevogue.com1.851.02-44.86%-0.83
accessories4less.com2.131.29-39.44%-0.83
kickscrew.com2.461.63-33.74%-0.83
grammy.com3.22.37-25.94%-0.83
gisgeography.com8.167.33-10.17%-0.83
miniplay.com10.9510.13-7.49%-0.83
cosmopolitan.com17.8717.04-4.64%-0.83
freshwatersystems.com2.041.21-40.69%-0.82
ny1.com2.051.24-39.51%-0.82
marquette.edu3.652.83-22.47%-0.82
frenchconnection.com1.931.12-41.97%-0.81
discovermagazine.com2.041.22-40.20%-0.81
sfchronicle.com3.342.53-24.25%-0.81
publishersweekly.com4.673.87-17.13%-0.81
money.com5.534.72-14.65%-0.81
joann.com7.046.23-11.51%-0.81
ojp.gov15.0714.26-5.37%-0.81
marcustheatres.com2.441.64-32.79%-0.8
brooksbrothers.com3.192.39-25.08%-0.8
edutopia.org3.292.49-24.32%-0.8
hotelscombined.com3.632.83-22.04%-0.8
techcrunch.com3.933.13-20.36%-0.8
carid.com4.113.31-19.46%-0.8
deloitte.com4.683.88-17.09%-0.8
aclu.org5.194.4-15.22%-0.8
vcahospitals.com6.775.97-11.82%-0.8
wolfram.com8.357.55-9.58%-0.8
ea.com25.3624.56-3.15%-0.8
hotcars.com1.891.1-41.80%-0.79
livestrong.com2.061.27-38.35%-0.79
geoguessr.com2.31.51-34.35%-0.79
roadtrippers.com2.541.75-31.10%-0.79
brave.com2.681.88-29.85%-0.79
fluentu.com3.742.96-20.86%-0.79
verbatim.com6.946.15-11.38%-0.79
boxofficemojo.com7.586.78-10.55%-0.79
liveabout.com7.766.96-10.31%-0.79
kfc.com2.041.26-38.24%-0.78
wbur.org2.481.7-31.45%-0.78
freedomhouse.org2.711.93-28.78%-0.78
houstonmethodist.org3.22.43-24.06%-0.78
stockx.com5.54.72-14.18%-0.78
prowritingaid.com5.684.9-13.73%-0.78
1001games.com6.735.95-11.59%-0.78
simplytoimpress.com2.141.37-35.98%-0.77
babylist.com2.621.85-29.39%-0.77
fastcompany.com3.712.94-20.75%-0.77
homesandgardens.com3.953.18-19.49%-0.77
funnygames.org4.73.92-16.60%-0.77
usccb.org10.439.67-7.29%-0.77
statmuse.com1.81.04-42.22%-0.76
radiox.co.uk2.321.56-32.76%-0.76
motorsport.com2.341.57-32.91%-0.76
shaneco.com2.721.96-27.94%-0.76
entrepreneur.com4.123.36-18.45%-0.76
silvergames.com5.514.75-13.79%-0.76
usphonebook.com8.277.51-9.19%-0.76
coldwellbankerhomes.com8.567.8-8.88%-0.76
discounttire.com12.9812.23-5.78%-0.76
morphsuits.com1.861.11-40.32%-0.75
classcentral.com3.32.55-22.73%-0.75
newscientist.com3.642.88-20.88%-0.75
propertyshark.com5.14.35-14.71%-0.75
cloudconvert.com19.4818.73-3.85%-0.75
cadence.com2.71.96-27.41%-0.74
spglobal.com3.382.64-21.89%-0.74
montgomeryschoolsmd.org3.642.9-20.33%-0.74
safetyculture.com3.753.02-19.47%-0.74
thecompanystore.com4.363.62-16.97%-0.74
berklee.edu4.894.16-14.93%-0.74
firestonecompleteautocare.com5.234.49-14.15%-0.74
myanimelist.net10.069.32-7.36%-0.74
thriftbooks.com11.6710.93-6.34%-0.74
intuit.com15.1914.46-4.81%-0.74
invitationhomes.com1.841.11-39.67%-0.73
astronomy.com2.051.32-35.61%-0.73
bushfurniture.com2.531.8-28.85%-0.73
artnet.com4.994.26-14.63%-0.73
investor.gov5.885.15-12.41%-0.73
cbs.com8.547.81-8.55%-0.73
markercontent.com1.731.01-41.62%-0.72
topspeed.com1.851.13-38.92%-0.72
mortgagecalculator.org2.361.64-30.51%-0.72
dinneratthezoo.com2.762.04-26.09%-0.72
wikibooks.org3.222.5-22.36%-0.72
hasbropulse.com4.633.91-15.55%-0.72
proboards.com4.713.99-15.29%-0.72
cc.com5.24.47-14.04%-0.72
iogear.com1.761.06-39.77%-0.71
proctorsilex.com2.131.42-33.33%-0.71
ncleg.gov2.691.99-26.02%-0.71
investors.com3.182.47-22.33%-0.71
sharpnecdisplays.us3.262.55-21.78%-0.71
teachmeanatomy.info3.692.98-19.24%-0.71
hinative.com4.023.31-17.66%-0.71
texasattorneygeneral.gov5.314.61-13.18%-0.71
ama-assn.org6.515.8-10.91%-0.71
wellplated.com6.856.14-10.36%-0.71
ga.gov7.626.91-9.32%-0.71
jcpenney.com19.2118.5-3.70%-0.71
onsmartphone.info1.841.14-38.04%-0.7
kingofchristmas.com1.851.15-37.84%-0.7
videoproc.com2.181.48-32.11%-0.7
research.com2.431.73-28.81%-0.7
acronymfinder.com2.611.91-26.82%-0.7
hotpads.com3.83.1-18.42%-0.7
extraspace.com3.973.27-17.63%-0.7
kidkraft.com4.123.43-16.75%-0.7
nga.gov7.156.44-9.93%-0.7
uscis.gov20.7120.01-3.38%-0.7
pewresearch.org28.2227.52-2.48%-0.7
bodycandy.com1.731.03-40.46%-0.69
influencermarketinghub.com1.81.11-38.33%-0.69
bcbg.com2.561.87-26.95%-0.69
digikey.com4.724.04-14.41%-0.69
eurogamer.net5.374.68-12.85%-0.69
live.com6.545.85-10.55%-0.69
wallpapers.com8.277.58-8.34%-0.69
inkjets.com9.178.48-7.52%-0.69
wix.com13.8413.14-5.06%-0.69
ny.gov57.9957.3-1.19%-0.69
lee.com1.691-40.83%-0.68
stuartweitzman.com2.481.8-27.42%-0.68
wwd.com2.61.92-26.15%-0.68
famousbirthdays.com2.872.18-24.04%-0.68
template.net3.562.89-18.82%-0.68
aflac.com3.823.14-17.80%-0.68
thehotelguru.com3.873.19-17.57%-0.68
cheapair.com4.854.17-14.02%-0.68
atlasobscura.com5.314.63-12.81%-0.68
diffen.com5.484.8-12.41%-0.68
ox.ac.uk6.595.91-10.32%-0.68
epicurious.com7.126.44-9.55%-0.68
grainger.com9.468.78-7.19%-0.68
truecar.com9.498.81-7.17%-0.68
healthychildren.org11.6310.95-5.85%-0.68
gameforge.com14.8514.17-4.58%-0.68
theknot.com19.5818.91-3.42%-0.68
devry.edu1.851.18-36.22%-0.67
dressupgames.com21.32-34.00%-0.67
mount-it.com2.481.81-27.02%-0.67
azcentral.com2.752.08-24.36%-0.67
thegospelcoalition.org3.382.71-19.82%-0.67
seventeen.com3.422.75-19.59%-0.67
smashingmagazine.com3.582.91-18.72%-0.67
thestreet.com3.843.18-17.19%-0.67
formula1.com4.463.79-15.02%-0.67
americansongwriter.com6.856.19-9.64%-0.67
biomedcentral.com8.688.02-7.60%-0.67
simonandschuster.com9.869.2-6.69%-0.67
wbaltv.com1.941.27-34.54%-0.66
france24.com2.091.43-31.58%-0.66
uncovercolorado.com2.311.65-28.57%-0.66
pandadoc.com2.682.02-24.63%-0.66
invictastores.com2.72.04-24.44%-0.66
gardenia.net2.992.33-22.07%-0.66
androidpolice.com3.042.37-22.04%-0.66
slickdeals.net3.042.38-21.71%-0.66
gpx.com3.132.46-21.41%-0.66
patch.com3.963.3-16.67%-0.66
boredpanda.com4.153.48-16.14%-0.66
rockhall.com4.834.17-13.66%-0.66
casino.org7.757.09-8.52%-0.66
bu.edu9.989.33-6.51%-0.66
denniskirk.com2.111.47-30.33%-0.65
fitsmallbusiness.com2.231.57-29.60%-0.65
edenbrothers.com2.72.05-24.07%-0.65
wilsonsleather.com2.922.27-22.26%-0.65
babynames.com3.652.99-18.08%-0.65
cpu-world.com3.673.02-17.71%-0.65
fcps.edu3.913.27-16.37%-0.65
seaworld.com4.063.41-16.01%-0.65
handletheheat.com4.173.52-15.59%-0.65
visme.co4.553.89-14.51%-0.65
lorex.com4.63.94-14.35%-0.65
arthritis.org4.764.1-13.87%-0.65
manua.ls5.214.56-12.48%-0.65
nintendolife.com5.845.19-11.13%-0.65
careeronestop.org6.045.39-10.76%-0.65
newadvent.org6.946.29-9.37%-0.65
webstaurantstore.com11.3110.66-5.75%-0.65
iqsdirectory.com2.041.4-31.37%-0.64
slumberland.com2.061.42-31.07%-0.64
progradedigital.com2.11.46-30.48%-0.64
flightsfrom.com2.351.71-27.23%-0.64
discmakers.com3.152.51-20.32%-0.64
unitypoint.org3.222.57-20.19%-0.64
boostmobile.com3.462.82-18.50%-0.64
zodiacsign.com4.093.45-15.65%-0.64
topgear.com4.593.96-13.73%-0.64
travel.gc.ca5.164.53-12.21%-0.64
visitpa.com5.354.7-12.15%-0.64
cinemark.com6.575.93-9.74%-0.64
winxdvd.com7.46.76-8.65%-0.64
westelm.com8.377.73-7.65%-0.64
mass.gov17.116.46-3.74%-0.64
pewtrusts.org1.651.02-38.18%-0.63
ons.gov.uk1.871.24-33.69%-0.63
fileinfo.com2.311.67-27.71%-0.63
intrepidtravel.com4.553.92-13.85%-0.63
studiobinder.com4.914.27-13.03%-0.63
wallethub.com7.767.13-8.12%-0.63
1800flowers.com8.117.49-7.64%-0.63
lacounty.gov1211.37-5.25%-0.63
sba.gov19.0718.45-3.25%-0.63
gcfglobal.org20.3619.73-3.09%-0.63
touropia.com1.641.02-37.80%-0.62
silvercrossus.com1.721.1-36.05%-0.62
filehorse.com1.751.13-35.43%-0.62
egoshoes.com2.031.42-30.05%-0.62
tennessean.com2.261.64-27.43%-0.62
onlineradiobox.com2.471.85-25.10%-0.62
panerabread.com2.652.03-23.40%-0.62
stocksnap.io3.092.47-20.06%-0.62
childmind.org3.552.92-17.75%-0.62
ready.gov4.854.23-12.78%-0.62
acog.org5.755.13-10.78%-0.62
backstage.com6.125.49-10.29%-0.62
hbo.com6.826.2-9.09%-0.62
hasbro.com7.817.19-7.94%-0.62
rockstargames.com8.688.05-7.26%-0.62
aavacations.com8.888.26-6.98%-0.62
brother-usa.com18.117.48-3.43%-0.62
buzzfeednews.com1.81.19-33.89%-0.61
pluto.tv2.261.65-26.99%-0.61
dallasnews.com2.491.88-24.50%-0.61
marriage.com3.032.43-19.80%-0.61
wordunscrambler.net3.192.58-19.12%-0.61
peaco*cktv.com4.974.36-12.27%-0.61
tubitv.com19.3318.72-3.16%-0.61
remax.com36.3935.78-1.68%-0.61
sachinandbabi.com1.781.18-33.71%-0.6
statcan.gc.ca2.161.56-27.78%-0.6

Losers (Percent Change)

The below sites saw the greatest percentage increase, using the Sistrix Visibility Index.

Aggregated Changes by Category

This table shows a list of Similarweb categories and the aggregated change in Sistrix visibility within each category. We created a metric called “Absolute Change by Domain Count” which divides the absolute change in the category by the number of domains in the category. This represents an average visibility change for each domain in the category.

One important caveat: although the March Core Update technically ended on April 19, 2024, there continues to be significant algorithmic volatility in the weeks after. Some sites affected by the March Core Update have seen their traffic abruptly reverse course, and an even bigger batch of sites have seemingly begun to surge in visibility and traffic in mid-May, outside of the confirmed core update. The data presented here represents the changes that took place between March 4, 2024 and April 22, 2024. Below is an example of some of the extreme swings in volatility happening later, in mid-May:

There's an interesting trend happening in the SERPs right now.

A seemingly random group of popular brands are seeing enormous surges in SEO visibility according to @sistrix
(I confirmed many of these using @ahrefs too)

I don't have time right now to figure out what's… pic.twitter.com/hmDU40lU8P

— Lily Ray 😏 (@lilyraynyc) May 14, 2024

Observations about Winners & Losers

While Amazon is the greatest overall winner, it’s important to look at the larger context when analyzing Reddit’s growth: Reddit has seen an astounding increase of over 1,000 visibility points in the past 9 months, which we dug into in our recent article exploring Reddit’s explosive SEO growth. When taking this broader context into perspective, Reddit is by far the biggest winner of SEO visibility so far in 2024.

That said, Amazon’s tremendous growth of 531 points can’t be ignored, and actually provides a big clue about where much of the lost visibility from affiliate, informational, and product review sites is going.

Another important trend appears to have taken place among the losing sites – particularly, the percent losers: the vast majority of these sites are informational sites that monetize through display ads and/or affiliate links. These sites fall into many different topical categories, such as travel, gaming, lyrics, pets, entertainment, product reviews, and more. News & Media is the single category that saw the greatest absolute drop.

These are the sites with the greatest % declines in Google SEO visibility between September 4, 2023 and April 22, 2024 (@Sistrix data)

Gee, notice anything totally obvious, or is it just me?

Sorry to anyone who works on any of these sites, I know a lot of you are seeing this. I… pic.twitter.com/5MH22V6Mtk

— Lily Ray 😏 (@lilyraynyc) May 3, 2024

Many well-known publishers appeared in the list of both percentage and absolute losers this time. In fact, The New York Times appeared on the greatest absolute loser list*, largely stemming from losses related to its /wirecutter product review subfolder. The Wirecutter is well known for being one of the most comprehensive product review site sections on the internet, focusing on robust testing of products and producing high-quality, informative articles. It has also been the website section generating the most evergreen SEO visibility for the New York Times over the past few years. But even The Wirecutter was not spared with the March Core Update.

*As a reminder, the Sistrix Visibility Index only monitors visibility of the top 10 organic links, so The New York Times’ visibility changes stemming from Google News, Top Stories, and Discover are not reflected here.

Where is that visibility going? It’s not necessarily the case that The Wirecutter’s pages are being outranked by competing product review sites. In many cases, these top rankings appear to be shifting to Amazon, Reddit, or to other major eCommerce sites.

I've got some bad news for affiliate/product review sites.

It is not looking good with this Google update.

I just dug into several examples where The Wirecutter, arguably the best product review site (section) on the internet, has lost positions in the last 2 weeks.

The drops… pic.twitter.com/w3jTxMlvRL

— Lily Ray 😏 (@lilyraynyc) April 25, 2024

Below is a view of 100 keywords containing the word “best” where Reddit or Amazon has earned the number 1 position on Google over the last few months (between January 2024 and May 2024). This data was pulled using Ahrefs organic keyword tracking.

Conclusion

While Google claims to have reduced 45% of the unhelpful content in its Search results, the truth is that Google appeared to have gone a bit further than just that. While it’s true that many spammy, low-quality, fully AI-generated sites were penalized as part of the March Spam Update, thousands of websites lost visibility with the March Core Update, particularly in the News & Media category. Many of these sites are trusted brands, and many of them also focus heavily on producing content that is well-optimized for search engine discoverability. For now, it appears much of that visibility has shifted to Reddit, Amazon, Instagram, YouTube, and a handful of other major sites. It remains to be seen whether this search change is a temporary adjustment on Google’s part, or a larger trend as Google looks to elevate forum and social media content above online publishers and niche blogs.

Dig into the ways in which Reddit’s explosive SEO growth has impacted Google’s SERPs, or,let’s talkabout how to achieve more for your marketing—and your business.

The March 2024 Spam & Core Updates on Google (2024)

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